Additionally, it’s important to note there are contextual variables which could drive future college football ratings higher such as the lead-in and lead-out value of programming to individual respective networks, the branding power of partnering with the SEC, increased competition in the live sport programming space, and more. Admittedly, my methodologies are not sound science and would likely not pass peer-review, but I do more than merely speculate on a price by suggesting a mathematical formula by which the SEC can get to a $300 million ask. I know that seems like crazy talk and that as an athletic administrator you are emailing the AthleticDirectorU team right now to say “what the heck are you printing?”, but hear me out on this. That represents a revenue increase of $17.5 million per school, or roughly the same as The Citadel brings in each year. At $300 million annually, each school would receive $21.42 million before expenses. If anything, the value of the SEC rights is greater than his speculation.Ĭonsider this: Under the current rights deal ($55 million) each of the 14 member institutions would receive $3.92 million before expenses. ![]() On this singular point, Travis and I mostly agree. Writing at the end of October 2018, Clay Travis speculated the SEC package was worth $250 million on the open market. ![]() ![]() Who knows what it will be worth in 2024 when the contract is actually up. Yes, it is a massive increase on the current deal valued at $55 million per year, but it is what the market suggests the SEC game of the week on CBS is worth today. That is the ask the SEC should pose to CBS in its negotiations to extend the current Tier I rights deal for football games.
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