There will be a lot of ups and downs, but the rewards far exceed the challenges, for sure. “My advice to other entrepreneurs: When you have something you’re passionate about, follow it. “There’s a lot of passion involved in running a business,” he says. In fact, passion is a word Hazelett uses often to describe Driftwood, and it’s a state of being he says is necessary for entrepreneurial success. Hazelett and his team make sure that they bring on people who are both customer-oriented and passionate about the products they’re selling. Over the lifespan of the garden center, Driftwood has gone from five employees to 110. Our success is a testament to our employees and their desire to learn and take care of things.” ![]() Whether it’s butterfly gardening or orchids or whatever they focus on, they become experts in that area. “Everything here is based on customer service,” Hazelett says.Īt Driftwood, the key to ensuring great customer service over the years has been hiring outstanding employees. “In a business like this, it’s important to have those long-lasting relationships.”īuilding relationships is essential to any entrepreneurial endeavor, especially one with an outward-facing business model. “We have clients today that I first met when I was 14 or 15 years old, and we reminisce together,” he says. Many of Driftwood’s clients have been coming to the nursery for decades. 5 out of 5 stars (89) 115.00 FREE shipping. The garden center’s long history is one of them. 34' x 5' Driftwood Log - Drift Wood Branch - DIY Wedding Decor, centerpiece, succulent planter, garden design & more RiverCityDriftwood From shop RiverCityDriftwood. She finished the whole story in the kitchen, crammed with the. While doing this, we created rustic brick and old railway sleeper. Qiu Yuan (which translates as Autumn Garden), in 2020, when she was eighty years old. That continued growth has been the product of many factors, Hazelett said. Back in March 2021, I conceived the idea to create a sunken patio garden at the rear of the house by digging out the area on the left side of the garden and creating a Mediterranean area with drought tolerant plants, a collection of succulents and shrubs. “It’s a great business to be in, with a lot of potential for growth.” “I always envisioned myself coming back and being a part of it,” he says. ![]() Though the children of some entrepreneurs might chafe at the idea of returning home to run the family business, Hazelett looked forward to coming back after college. The second one is to seal and protect the wooden handles of my all my garden tools. “They taught us what hard work gets you, and now we have a good system in place that’s been easy to build upon.” Preserva Wood Driftwood Gray Semi-Solid Deck and Siding Stain is. “My parents were good role models,” he says. Hazelett worked at both Driftwoods as a teenager. 41 in 1984, and 14 years later they opened a second location in Estero. His parents launched the North Naples shop off U.S. Mulch and fertilizer and heavy bags of topsoil are second nature to him. Craig Hazelett grew up among the rows of tropical fruit trees, landscape palms and butterfly plants of Driftwood Garden Center.
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